Vegetopia / Branding & UI/UX
Branding and UI/UX
According to my research, people who are considering becoming vegetarian are concerned about fulfilling daily nutritional requirements and wonder if there are negative effects from suddenly removing meat from their diet.
I created a series of posters to provide the information of three most concerned nutrition. I shot vegetable photos myself in a simple and clear way. I intended to show the natural beauty of the vegetables with these photos. I created a how-to book which includes benefits and recipes to help people who are interested in becoming vegetarian. The recipe app in this project is for people to easily use and share thoughts with each other. I also arranged an event to promote the benefits of being a vegetarian.