Brief /

The Digital Care, Made Human campaign is an effort to help differentiate and clearly delineate the core value proposition that sets Omada apart from what is a crowded digital healthcare space.

Digital Care shouldn’t replace humans, it should enable human interaction. Omada’s platform provides human-led, digital care integrated across conditions to create personalized care programs.

This effort will leverage close coordination between marketing (DG) and sales to ensure timely, relevant content is put in front of prospects as they move through the sales funnel, and ultimately work to (a) increase the volume of prospects and (b) increase deal velocity all aimed at hitting our big bets/big swings for 2020.

Overview /

I helped the marketing team to generate an infographic digital flyer based on a huge amount of numbers and information. Based on the design of the infographic, I created a set of digital banners with a variety of sizes for the campaign.

Moreover, I created a guide of CTA button usage which includes color contrast test and button lockup for the various size of banners.