Project /

TrueBinding

Category /

Branding and Identity

Deliverables /

Logo, Brand Guideline, Business Card, Stationery,
Linkedin Page, Mug and T-shirt.

Brief /

TrueBinding Inc. is an early stage biotherapeutics development company focused on creating new and exciting molecules for applications in immuno-oncology and other disease areas with great unmet medical need. As the company is expanding, they realized that it’s necessary to have a new brand identity. TrueBinding reached me out and asked for creating a new logo, brand guideline, letterhead, business card, etc.

Concept /

In order to learn more about this cutting-edge industry, I start the project by asking questions and competitor research. The next step is concept brainstorming for generating some keywords which is able to provide a clear direction for the upcoming design process.

The concept of the logo design is inspired by the company name and their main research which is about the way T-cell being activated and binding with other molecules. The main colors are blue and orange. The blue reflects to the idea of reliability, candid, and health industry. The orange represents the idea of cutting-edge and innovation.

Brand Guideline /

Linkedin Page /

Business Card /

Stationery /

Mug /

T-Shirt /

Before & After / Logo

The Story Behind The Scene / Logo Sketches, Presentation Deck