Project /
Switched at Birth
Category /
Illustration, Visual System and Editorial Design
Brief /
This project creates a visual system that conveys the impact of a particular story. The episode “Switched at Birth” which was produced by the radio show “This American Life” is the story about two newborns who were accidentally switched at the hospital and went home with the wrong families.
Concept /
I showed the concept of the story through typesetting, typography, and visual elements. My main visual design was inspired by the emotions of the participants of this story. I decided to create a pattern based on the complicated situation. Each color inside the pattern represents each family member and how the two families tried to integrate and merge with each other. The book size is 4.125 x 5.75 x 2 inches. The thickness of the book intends to show the heavy emotion from the story.
